“Sleek and Trendy, Functional, Affordable, or Other?” Please respond to the following:
- Packaging and Labeling are two (2) key parts of integrated marketing communications (IMC). Select two (2) brands from different product groups (e.g., Levi’s jeans and Heinz ketchup). Describe the packaging strengths (from an IMC perspective) of each. Then, describe the labeling strengths (from an IMC perspective) of each as well.
- Recommend one (1) packaging and one (1) labeling improvement for each brand and provide a brief rationale for your recommendations.